Reading The Analyst Tea Leaves

We talk about understanding analyst reports and engaging with analysts. How do analysts shape the industry and the industry shapes the analysts?

Today we discuss how every part of this ecosystem has to work together in order for us to build serviceable technology, because fundamentally, we count on the analysts to help understand what’s ready, what the problems are, and what’s working or not working in the enterprise.

It’s easy to pitch stuff, it’s much harder to use stuff and sell tech, and the analysts are a reasonable filter for that, and we break down how and why.


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