How do we make social networks safe? Who we make them safe for is really important, and today we talked about making them safe for brands, advertisers and communities. These groups want to organize in technical and professional ways, not just to prevent harm for the users or the safety of the users from persecution.
We drilled into Mastodon specifically as a haven for Twitter users and how the federated system that Mastodon uses could actually be a really fantastic commercial model for brands that want to go beyond advertising to focus on content generation and sharing.
Transcript: otter.ai/u/1m_t3Bz0yaucmNe5MFm_ROfXv1k
Image: www.pexels.com/photo/black-and-w…ng-sign-13727202/
Rob’s Hot Take:
In the November 17th Cloud 2030 Podcast episode, Rob Hirschfeld explores the crucial aspect of making social media safe, particularly focusing on corporate brand and sponsorship considerations. The discussion highlights the significant interest of brands not only in advertising but also in ensuring a safe and supportive environment for their content. Mastodon’s federated system emerges as a potential solution, offering brands greater control over the content and interactions in a collaborative and targeted manner, potentially reshaping how advertising is approached on social media. The full podcast, available at the2030.cloud, delves into these intriguing insights, inviting listeners to join the ongoing conversations.
